Argentina’s Proposed Ban on Online Gambling Advertising: What the Latest Senate Discussions Mean for the Industry
🗓️ As of April 2025, Argentina’s proposed law to ban online gambling advertising is once again making headlines. After being approved by the Chamber of Deputies back in November 2024, the bill is now under active debate in the Senate. With renewed focus from lawmakers, the iGaming industry must pay close attention — this is not old news, it’s a live issue with real implications.
⚖️ What’s in the Bill?
The proposed legislation aims to prohibit all forms of advertising, promotion, and sponsorship of online gambling. This includes:
-
📺 TV and radio
-
📰 Print media
-
📱 Digital and influencer content
-
🎽 Sponsorships of sports teams and events — especially those involving minors
The bill also mandates stricter age verification mechanisms to protect underage users.
💥 Why It Matters Now
Although the bill passed the lower house months ago, its momentum had stalled — until now. In April 2025, Senate debates resumed with renewed energy. Some senators are pushing for a complete ad blackout, while others argue for a more balanced approach. This legislative uncertainty means operators need to prepare for a range of possible outcomes.
🔍 Industry Impact
🧩 Operators:
A blanket ad ban would reshape acquisition strategies overnight. Forget traditional media and influencer deals — operators will need to pivot to CRM, loyalty programs, SEO, and direct engagement strategies to retain visibility.
🛠️ Providers & Ad-Tech Partners:
As operators tighten marketing budgets, B2B providers offering creative, ad-tech, or media-buying services will feel the pressure. There’s a growing need for innovation in retention and gamification tools.
🎮 Players:
Ironically, a strict ad ban might reduce awareness of licensed and safe platforms — potentially pushing users toward unregulated or offshore options. This could undermine consumer protection goals unless accompanied by strong public education initiatives.
🔧 What You Should Be Doing
Whether this bill passes in its current form or is amended, change is coming. iGaming businesses operating or planning to launch in Argentina must:
-
Audit current marketing channels 📊
-
Review compliance workflows ✅
-
Rethink acquisition and retention strategies 🔁
-
Stay agile and ready to adapt ⚙️
🤝 Let’s Tackle This Together
At Zur Consulting, we help iGaming brands make sense of complex regulatory changes across Latin America. With deep market knowledge and a proactive approach, we guide operators, providers, and investors through transitions like this.
💬 At Zur Consulting, we help operators, providers, affiliates, and investors understand how each piece of Brazil’s evolving iGaming landscape affects their business—and how to stay ahead of regulation, avoid surprises, and still perform strongly under the new rules.
📩 Reach out to us here to start the conversation.
